email marketing

Scheduled Campaigns: Schedule Mail Merges in Gmail

by Dan Hinton
September 24, 2019October 17, 2019

We just launched a feature that lets you schedule your MergeMail emails to be sent later. With Scheduled Campaigns, you can create an email campaign using Gmail and Google Sheets and send it at a later date. You can read more about it on the Scheduled Campaigns support page, but… Read More »

Mail Merge in Gmail: How To Send Email Campaigns in Gmail

by Dan Hinton
August 15, 2019October 17, 2019

Mail merge is an extremely common method for sending bulk emails, but Gmail doesn’t have support for it. Mail merge is the process of writing a single email, performing automatic personalization on it, and sending it to multiple recipients. The email typically contains variables (also known as custom fields, merge… Read More »

Email Tracking with Google Analytics: Measuring Your Emails

by Dan Hinton
August 12, 2019October 17, 2019

Tracking the number of clicks in an email marketing campaign is fairly common, but how do you connect those clicks to conversions, sales, and other metrics? If your email tracking only counts clicks, you’re missing the most important measurements: how do recipients interact with your website. The best way to… Read More »