Blog

The Easiest Way to Send Personalized Cold Emails

by Dan Hinton
April 1, 2025April 1, 2025

If you’ve ever tried to send a personalized cold email campaign, you know how quickly things can spiral out of control. You start by making a spreadsheet of names and emails. Then you copy-paste one by one. Then you wonder if there’s a better way — maybe some software that… Read More »

How To Avoid Sending Spam Email in Gmail

by Dan Hinton
February 11, 2021February 11, 2021

When you’re sending multiple emails at once in Gmail, there are many reasons that Gmail may classify your emails as spam. MergeMail sends emails directly from your Gmail account, which typically has better deliverability and a lower chance of being classified as spam than high-volume email marketing tools do. However,… Read More »

Scheduled Campaigns: Schedule Mail Merges in Gmail

by Dan Hinton
September 24, 2019October 17, 2019

We just launched a feature that lets you schedule your MergeMail emails to be sent later. With Scheduled Campaigns, you can create an email campaign using Gmail and Google Sheets and send it at a later date. You can read more about it on the Scheduled Campaigns support page, but… Read More »

How To Separate First and Last Name in Google Sheets

by Dan Hinton
September 23, 2019October 17, 2019

When creating a mail merge, it’s often necessary to separate the first and last name of a full name in Google Sheets, so that you can use the first name in your mail merge. There are multiple ways to split out the first and last name in a Google Sheet,… Read More »

Mail Merge in Gmail: How To Send Email Campaigns in Gmail

by Dan Hinton
August 15, 2019October 17, 2019

Mail merge is an extremely common method for sending bulk emails, but Gmail doesn’t have support for it. Mail merge is the process of writing a single email, performing automatic personalization on it, and sending it to multiple recipients. The email typically contains variables (also known as custom fields, merge… Read More »

Email Tracking with Google Analytics: Measuring Your Emails

by Dan Hinton
August 12, 2019October 17, 2019

Tracking the number of clicks in an email marketing campaign is fairly common, but how do you connect those clicks to conversions, sales, and other metrics? If your email tracking only counts clicks, you’re missing the most important measurements: how do recipients interact with your website. The best way to… Read More »

Gmail’s Sending Limits

by Dan Hinton
August 8, 2019May 7, 2021

Note: If you want to avoid Gmail’s sending limits, you can use a Delivery Integration, which is available in MergeMail’s Premium and Team plans. Gmail has published official email sending limits, but in practice its limits and the rules for bounced and rejected emails are very nuanced. We’ll describe what… Read More »