Using UTM Codes

If you’re not familiar with UTM codes, they’re a great way to track which email campaigns your website traffic is coming from. You can learn more about them here.

MergeMail lets you add UTM codes to your campaigns with a single click. To do this, start a MergeMail campaign. In the Tracking section in the MergeMail pane on the right, enable the checkbox for UTM codes.

MergeMail will automatically add UTM codes to links in your emails, so that when a recipient clicks on a link to your website, you can use your analytics tools (e.g., Google Analytics) to determine that they had clicked on a link in a MergeMail email.

MergeMail adds the following UTM codes: utm_sourceutm_campaignutm_email, and utm_medium.

To read more about UTM codes, including how to use them in an email marketing campaign, see Email Tracking with Google Analytics.