Sending personalized emails from Gmail should be simple. But with so many mail merge tools out there, it’s easy to get overwhelmed.
We created MergeMail to offer something different — a clean, fast, and free way to send email campaigns using Google Sheets and Gmail. No confusing dashboards. No hidden costs.
Here’s how MergeMail compares to the top 10 alternatives in the space:
🔟 The Top 10 Gmail Mail Merge Tools (Besides MergeMail)
- GMass
- YAMM (Yet Another Mail Merge)
- Mailmeteor
- Mail Merge with attachments (Google Add-ons)
- Streak CRM Mail Merge
- Hunter Campaigns
- Woodpecker
- RightInbox
- Mailshake
- Saleshandy
🏆 Why MergeMail Wins on Simplicity, Price, and Ease of Use
| Tool | Ease of Use | Gmail Native | Free Plan | Pricing | Complexity | Best For |
|---|---|---|---|---|---|---|
| MergeMail | ✅ Very easy | ✅ Yes | ✅ Yes | 💰 Fair | 🟢 Low | Freelancers, startups |
| GMass | ❌ Complex | ✅ Yes | ✅ Limited | 💰 High | 🔴 High | Advanced cold campaigns |
| YAMM | � Okay | ✅ Yes | ✅ Limited | 💰 Medium | � Medium | Schools, nonprofits |
| Mailmeteor | ✅ Simple | ✅ Yes | ✅ Yes | 💰 Fair | 🟢 Low | General use |
| Mail Merge w/ Attachments | ❌ Clunky | ✅ Yes | ✅ Yes | 💰 Free | 🔴 High | Docs-focused users |
| Streak CRM | ❌ CRM-first | ✅ Yes | ✅ Yes | 💰 High | 🔴 High | Sales pipelines |
| Hunter Campaigns | ❌ Limited | ❌ No | ✅ Yes | 💰 High | 🔴 High | B2B outreach |
| Woodpecker | ❌ Complex | ❌ No | ❌ No | 💰 High | 🔴 High | Sales teams |
| RightInbox | � Okay | ✅ Yes | ✅ Yes | 💰 Medium | � Medium | Individual pros |
| Mailshake | ❌ Heavy | ❌ No | ❌ No | 💰 High | 🔴 High | Large sales orgs |
| Saleshandy | ❌ Heavy | ❌ No | ✅ Yes | 💰 High | 🔴 High | Cold outreach pros |
Tool-by-Tool Breakdown (Expanded)
1. GMass
GMass is one of the most popular Gmail-based mail merge tools on the market. It’s loaded with features like sequences, A/B testing, reply detection, open tracking, and auto follow-ups — making it a favorite for advanced users and cold outreach pros.
Pros
- Advanced automation features for multi-step campaigns
- Good analytics and tracking tools
- Built directly into Gmail
Cons
- Steep learning curve for beginners
- Can feel bloated for simple use cases
- Free plan limits you to 50 emails/day, and paid plans start at $25/month
Why MergeMail Wins
If you’re not running a high-volume cold email machine, GMass can feel like using a chainsaw to cut a sandwich. MergeMail is lean, fast, and does what most users need — without the clutter or cost.
2. Yet Another Mail Merge (YAMM)
YAMM is a classic tool used heavily by educators and nonprofit organizations. It’s a Google Sheets add-on that lets you send basic mail merges with some personalization.
Pros
- Easy to install as a Google Workspace add-on
- Works well for low-volume internal communications
- Offers some reporting and tracking
Cons
- Limited design control and formatting
- Free version includes branding and has daily send limits
- Email is composed in a Google Doc or sidebar, not Gmail
Why MergeMail Wins
MergeMail allows you to compose directly in Gmail — which is faster and gives you full formatting control. Plus, MergeMail doesn’t insert branding into your messages on the free plan, giving you a more professional look from day one.
3. Mailmeteor
Mailmeteor offers a nice balance between simplicity and capability, and it’s well-known for its emphasis on privacy and GDPR compliance. It also integrates tightly with Google Workspace.
Pros
- Intuitive UI with good privacy features
- Clean dashboard with stats
- Free plan includes up to 75 emails/day
Cons
- Email composition happens in a separate interface (not Gmail)
- You can’t easily preview all emails as they’ll appear in Gmail
- Advanced features like scheduling or follow-ups require a paid plan
Why MergeMail Wins
Mailmeteor is good — but MergeMail feels more “native.” With MergeMail, you write and preview directly in Gmail, which creates less friction and fewer surprises when you hit send.
4. Mail Merge with Attachments (Google Add-on)
This add-on has been around for years and offers a functional, if outdated, approach to mail merge. It allows you to include attachments in your emails and merge from a Google Sheet.
Pros
- Supports file attachments and inline images
- Fully integrated into Google Workspace
- Free for basic use
Cons
- Outdated UI with little visual polish
- Error-prone for less technical users
- No Gmail-style preview or draft experience
Why MergeMail Wins
MergeMail is a modern take on this legacy tool. It works how you expect a 2024 app to work — clean interface, Gmail-native experience, no confusion about where things go or how it’ll look.
5. Streak CRM Mail Merge
Streak is a full-fledged CRM built inside Gmail, and its mail merge feature is a small piece of a much larger platform. Great for deal pipelines, but it can be overkill if all you want is email outreach.
Pros
- Lives inside Gmail
- Good CRM for managing sales opportunities
- Integrated task and follow-up tools
Cons
- Mail merge is an afterthought — not the focus
- Heavier setup and onboarding experience
- Higher pricing for CRM functionality you may not need
Why MergeMail Wins
If you’re not actively managing deals and pipelines, MergeMail will get you up and running faster. It’s a purpose-built tool, not an add-on feature buried in a CRM suite.
6. Hunter Campaigns
Hunter is best known for finding email addresses, and its campaign tool is an add-on for outreach. It’s not Gmail-native and requires managing campaigns in a separate interface.
Pros
- Easy to find contact emails with Hunter
- Decent outreach and follow-up features
- Solid analytics
Cons
- Doesn’t send from Gmail directly
- You lose the familiar Gmail formatting and flow
- Limited personalization flexibility
Why MergeMail Wins
MergeMail is perfect if you already have your leads and just want to send personalized messages in Gmail — no extra dashboards, no syncing issues.
7. Woodpecker
Woodpecker is a sales automation tool built for cold outreach. It offers smart sending, reply detection, and team-based workflow features. It’s powerful, but more suited to professional SDR teams.
Pros
- Great for managing sequences and follow-ups
- Built-in analytics and reply tracking
- Integrates with CRMs
Cons
- Not Gmail-native
- Expensive for solo users or small teams
- Learning curve to get it running properly
Why MergeMail Wins
Woodpecker is great if you’re managing dozens of campaigns — but for most users, it’s way too much. MergeMail gets you the emails out faster, without needing onboarding or a sales ops person.
8. RightInbox
RightInbox is a productivity extension that adds scheduling, reminders, and other tools to Gmail. It also offers a basic mail merge feature.
Pros
- Good Gmail integration
- Useful for recurring emails and reminders
- Clean UI
Cons
- Mail merge isn’t its main purpose
- No campaign or list management tools
- Limited tracking and follow-ups
Why MergeMail Wins
MergeMail is built specifically for email campaigns — not reminders or personal productivity. If mail merge is your core need, MergeMail is much more focused and capable.
9. Mailshake
Mailshake is a cold outreach platform aimed at sales teams. It offers multichannel outreach, built-in dialers, and team reporting.
Pros
- Great for outbound sales teams
- Includes calling and social integrations
- Powerful automation and testing features
Cons
- Expensive and complex
- Not Gmail-native
- Too much for casual users or small businesses
Why MergeMail Wins
If you’re not a full-time sales team, Mailshake is overkill. MergeMail is lighter, simpler, and faster — perfect for founders, marketers, and recruiters who just need to send good email.
10. Saleshandy
Saleshandy is similar to Mailshake and Woodpecker — built for cold email pros who want detailed tracking, sequencing, and automation.
Pros
- Strong analytics and engagement tracking
- Campaign-level scheduling and A/B testing
- Custom domains and inbox rotation
Cons
- Steep learning curve
- Not Gmail-native
- Built for volume, not simplicity
Why MergeMail Wins
Saleshandy is great for high-volume outbound, but that’s not most users. MergeMail is designed for individuals and small teams who want a straightforward way to send clean, personalized campaigns using Gmail and Google Sheets.
🚀 Final Thoughts: Pick the Tool That Works for You
There’s nothing wrong with feature-rich tools — if you need them.
But most users just want a way to send clean, personalized emails from Gmail using a spreadsheet. That’s what MergeMail was built for.
✅ Native Gmail experience
✅ Uses Google Sheets
✅ Free to start, affordable when you scale
✅ No setup headaches or complex workflows
👉 Start using MergeMail today — your first campaign is just a couple of clicks away.