If you’ve looked into sending personalized email campaigns through Gmail, you’ve probably come across GMass — and maybe even tried it.
But here’s the thing: GMass can be powerful, sure. It’s also complex, cluttered, and — once you need to send a decent number of emails — not exactly cheap.
That’s where MergeMail comes in.
If you want a simple, clean, and affordable way to send personalized emails from Gmail using Google Sheets — MergeMail is the clear choice.
TL;DR: Why Choose MergeMail Over GMass?
| Feature | MergeMail | GMass |
|---|---|---|
| Easy to use | ✅ Designed to be simple | ❌ More features, more clutter |
| Free plan | ✅ Generous free plan | ✅ Limited free plan |
| Gmail + Google Sheets only | ✅ Yes | ✅ Yes |
| Pricing | 💰 Starts free, upgrades are fair | 💰 Premium features get pricey |
| UI | ✅ Minimal, no clutter | ❌ Can be overwhelming |
| Support | ✅ Friendly & fast | ❓ Mixed reviews |
GMass: A Lot of Power (and a Lot to Learn)
To be fair, GMass has been around for a while and includes some impressive features:
- Email scheduling
- A/B testing
- Automatic follow-ups
- Open and click tracking
- Conditional logic
But with power comes… complexity.
For most users — especially people just trying to send a clean, simple campaign to a list — GMass can feel like overkill. The UI can be overwhelming. And if you’re not technical, you’ll probably end up Googling how to do basic things.
Also: GMass limits free users to 50 emails/day and pushes you toward a $25/month+ subscription pretty fast.
MergeMail: Built for Simplicity and Speed
MergeMail was designed for people who want to:
✅ Use Gmail + Google Sheets
✅ Personalize emails using merge tags like {{First Name}}
✅ Avoid setting up another complex platform
✅ Send clean emails that get replies
✅ Upgrade only if they need to
That’s it.
No fluff. No distractions. Just a seamless flow between Google Sheets and Gmail that lets you send personalized messages in minutes.
When MergeMail Is the Better Choice
Choose MergeMail if you:
Want to email your leads, users, or candidates without learning a new tool
Don’t want to pay $25/month just to unlock basic functionality
Prefer a clean UI that lives inside Gmail
MergeMail is ideal for small teams, lean operators, and anyone who values simplicity over bells and whistles.
Conclusion: Don’t Overthink It
If you need every advanced feature under the sun, GMass might be worth exploring.
But if you’re looking for the fastest way to send personalized emails from Gmail using the tools you already know (Google Sheets + Gmail), MergeMail is hands-down the easiest and best-value choice.
And the best part?
👉 It’s free to get started.
Try it out today and send your first campaign in under 5 minutes.